Saif Belhasa Holding is a major conglomerate with over 50 business divisions and more than 10,000 staff across sectors such as automotive, industrial, hospitality, and real estate. Within the automotive sector, the group sought to enhance its professional image and unify its diverse teams. For this, Saif Belhasa Holding partnered with Trustline Enterprises to develop custom, branded uniforms for two of its automotive subsidiaries: Belhasa Car Rental LLC and Al Wasel Vehicle Testing Center.
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Industry:
Conglomerate (Specifically Automotive)
Company Size:
10,000+ employees
Location:
UAE
Services Provided:
- Custom Uniforms
Saif Belhasa Holding partnered with Trustline Enterprises to create custom uniform solutions that aligned with their high standards and diverse portfolio of businesses. The goal was to design uniforms that enhanced employee morale while reinforcing a unified brand identity across their automotive divisions.
“They wanted uniforms that reflected their commitment to excellence and professionalism, ensuring employees felt proud to represent the company’s diverse and high-quality ventures.”
Without tailored uniform solutions, it was challenging to maintain a consistent and cohesive brand presence across the various divisions, making it harder to fully convey Saif Belhasa Holding’s dedication to excellence and unity.
Belhasa's Project Objectives
Our Tailored Solution
Understanding the unique needs and branding requirements of Saif Belhasa Holding, Trustline Enterprises embarked on a detailed project to create distinct yet unified uniform sets for their automotive employees, starting the project with in-depth consultations.
A key component of our tailored solution was the personalized site visits conducted by our professional tailors. During these visits, we meticulously measured each staff member across different divisions to guarantee a perfect, custom fit. This hands-on approach allowed us to tailor uniforms that were not only stylish and comfortable but also perfectly aligned with individual sizing needs, ensuring that each employee felt valued and professionally outfitted.
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Custom Uniforms
We designed a range of uniforms that seamlessly combined style, functionality, and branding to reflect Saif Belhasa Holding’s commitment to excellence. For Belhasa Car Rental LLC, office staff were outfitted in white and pink Oxford shirts paired with grey polyviscose pants, while drivers wore light blue shirts embroidered with the company’s logo for visibility. At Al Wasel Vehicle Testing Center, technical staff uniforms featured light blue shirts with dark blue panels and matching pants, ensuring both practicality and a unified brand identity.
Each uniform set was crafted to meet the highest standards of quality and design, incorporating the company’s branding elements meticulously. Our approach ensured that every piece of attire, from the choice of fabric to the color schemes and the detailed embroidery, was aligned with Saif Belhasa Holding’s brand ethos and functional requirements.
The customized, measured approach not only ensured that each uniform fit perfectly but also conveyed a message of professionalism and attention to detail that is synonymous with Saif Belhasa Holding’s reputation.
Our partnership with Saif Belhasa Holding exemplifies the impact of strategic corporate uniform solutions in enhancing brand identity, promoting unity, and supporting the diverse operational needs of a large conglomerate. The project showcased Trustline Enterprises’ commitment to delivering bespoke solutions that not only meet but exceed client expectations, strengthening business relationships and enhancing corporate image.
This initiative highlights the importance of tailored solutions in corporate branding, demonstrating that even the smallest details, like a custom-fit uniform, can significantly influence perception and performance across an organization.
Featured Products
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Formal Uniform Sets
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